De la relation entre les « nouvelles nianhua » et les nianhua populaires : exemples d’intericonicité dans un art de propagande

摘要

This paper focuses on the rhetoric of new nianhua , images of the Maoist\udpropaganda produced since 1940 for a rural population who was familiar with\udthe aesthetic and the symbolic of nianhua (new year prints). Their rhetoric is\udbased in many cases on an “intericonic” relationship with local popular models.\udThrough a few examples of virtual pairs of images (mostly produced during two\udreforms in the fifties, in Yangjiabu, Shandong), this paper analyzes the different\udtypes of plastic and symbolic relationships between “old” and “new” nianhua ,\udaiming at a better understanding of how those relationships were meant to reinforce\udpropaganda messages.